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A personal message from Arth, the owner and founder of AMP

Dear Friends and Fellow Enthusiasts of the Open Water,

It is with great pleasure and excitement that I reach out to you today to share a momentous development in our journey. As the owner and founder of AMP, American Marine Performance, I am thrilled to announce our rebranding from Arth Boats—a transformation that signifies a significant milestone in our commitment to innovation, performance, luxury, and excellence in the marine industry.

This decision to rebrand was not taken lightly; it was the result of careful consideration and strategic planning, driven by our unwavering dedication to providing exceptional marine quality and experiences to our valued customers. At AMP, we are determined to raise the bar in performance, luxury, design, and customer satisfaction, offering something a little different from the other brands out there.

A New Beginning

AMP is more than just a name change; it represents a new beginning—an opportunity to build upon the strong foundation established by Arth Boats while embracing a fresh approach to product development and customer engagement. Our commitment to delivering high-performance and luxurious boats remains steadfast, and the rebranding allows us to align our identity more closely with our vision for the future.

Our current flagship, the AMP 333, is a testament to our dedication to excellence. It boasts a unique 33-foot Center Console design with the largest beam (10' 7") in its class, offering unparalleled space and comfort. We are also proud to announce our exclusive partnership with Mercury Racing as our engine provider, ensuring that our vessels are powered by the best in the industry.

But the transformation doesn't stop there. We have exciting plans on the horizon, including the launch of our new model, the AMP 433. This vessel will exemplify the innovation, performance, and luxury that are at the core of AMP's values.

A Modern Identity

As part of our rebranding effort, we have unveiled a new logo, website, and visual identity that reflect our modern and forward-thinking values. Our website,, offers a glimpse into our reimagined brand, new product offerings, upcoming merchandise, and our vision for the future. We invite you to explore it and be a part of our exciting journey.

In closing, I want to express my deepest gratitude to all of you—our customers, partners, and fellow boating enthusiasts. Your unwavering support has been the wind in our sails, propelling us toward this exciting new chapter. We look forward to continuing to serve you with passion and dedication, and we are committed to delivering boats that not only meet but exceed your expectations.

Thank you for being a part of our journey, and here's to a future filled with exhilarating adventures on the water.

Warm regards,

Arthur Fusco Owner and Founder, AMP - American Marine Performance